Build a Purpose-Driven Business

That Reflects Who You Are

Your Vision.

Your Brand.

Your Business.

Smiling woman with long black hair wearing an orange shirt

Hi, This is Dewi.

Dewi Kreysa is a certified Business Growth & Founder Coach and Content Creator. She empowers aspiring entrepreneurs to build profitable, sustainable businesses that reflect their core values and authentic selves.

Born in Indonesia and enriched by her Chinese heritage, Dewi has made Germany her home. Her journey—marked by cultural transitions, reinvention, and resilience—fuels her mission to support others in designing businesses that truly align with their lives. Backed by an MBA and 15+ years of experience in business development and strategy, she brings clarity, structure, and strategic depth to early-stage founders and purpose-driven creatives.

She is also the Founder of Rooted Diversity, a digital platform where she shares real, unfiltered insights through her podcast (to be launched) and YouTube channel, connecting with a global community of changemakers.

Why I Do What I Do
I once had the “dream job” — senior role, prestige, good salary — but I felt empty inside. It looked perfect from the outside, yet it wasn’t me. As an immigrant woman starting over in a new country, I realized how hard it is to build something meaningful when you feel lost or disconnected from yourself. That’s why I now help others cut through the noise, reconnect with who they are, and build businesses that feel like home. Because success means nothing if you’re not proud of the life you’ve built around it.